Be real. Be genuine. Be foolish.

00 — About

Hi, I'm Johan.

I build small, useful software businesses, mostly with AI, and I write down what I learn.

The long version →
01 — Email ★ Featured

getkith.xyz

Everything is on trust.

An inbox that ranks every sender by how close they are to you. People you email, and the people they vouch for, land first. Strangers have to earn their way in.

Ranking
Decentralised PageRank over your own trust graph.
Karma
Downvote a sender and they're blocked for you, and flagged to the people who trust them.
Gateway
No trust path? A refundable $5 bond, a human check, or real work.
Privacy
Reads sender, recipient and time, never the content.
getkith.xyz ↗
02 — AI coding

kitstarter.dev

Makes your coding agent ask before it builds.

A one-time kit of Claude Code skills. Your agent asks clarifying questions first, keeps changes small and verified, and stops shipping AI slop.

Kit
17 skills, auto hooks and three output voices.
Slop check
Catches 37 visual tells: gradient buttons, emoji headings, generic copy.
For
New builders, hand-coders directing agents, non-technical founders.
Price
$25 once. Lifetime updates, no subscription.
kitstarter.dev ↗
03 — Trades

hulotrade.com

Launch your trade business in 60 seconds.

Website, CRM, scheduling and invoicing for detailers, roofers, landscapers and plumbers, all run through one AI assistant.

Website
AI-built and live in 60 seconds. No code.
Scheduling
Online booking that cuts no-shows by 60%.
Invoicing
Paid in 1.2 days on average, against an industry 14.
Price
$49.99/mo for all four tools, against $116+ separately.
hulotrade.com ↗
04 — Thinking

Thinking

Notes on building, pricing, and the maths under small businesses.